Research Guides: APRD 4403 Advertising Campaigns (Fisher): Market & Company

Industry and Market

Reports & Statistics

IBISWorld Industry Market Research
In-depth reports on industries, providing an overview of the industry, outlooks, products and markets, operations and key statistics.
Access note: Please click Log Out button at the top of page at the conclusion of your session.
Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Statista
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.

Articles

Google Scholar
Tool to search for scholarly documents across the web, with an added feature of Find It at CU links.
Business Source Complete (EBSCO)
Comprehensive source for materials on all business topics. Also includes company profiles. Includes the following collection:
ProQuest Central
Contains full-text dissertations, market reports from 40 countries, and newspapers from the United States, Canada, and other countries. Includes the following collections:

Statista
Statista aggregates statistics and studies from market researchers, organizations, specialist publications, and government sources.
Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Business Source Complete (EBSCO)
Comprehensive source for materials on all business topics. Also includes company profiles. Includes the following collection:
SPORTDiscus with Full Text (EBSCO)
Comprehensive source of full text for sports & sports medicine journals.

Also search Google and Duckduckgo.com for articles

Boulder Open Data Catalog
Open data sets generated by the City of Boulder

Social Explorer
Statistics about people, social characteristics, and the economy of the U.S., with Census data from 1790 to the present.

Articles

GreenFILE (EBSCO)
Interdisciplinary resources on human impact to environment.
Gale in Context: Environmental Studies
The Global Reference on the Environment, Energy, and Natural Resources focuses on the physical, social, and economic aspects of environmental issues.

Organizations

Food Tank
Food Tank is focused on building a global community for safe, healthy, nourished eaters
ReFED
ReFED is a collaboration of over 50 business, nonprofit, foundation, and government leaders committed to reducing food waste in the United States.
Stop Food Waste Day
Stop Food Waste Day strives to educate and ignite change regarding the food waste epidemic that we are currently facing.

Can't Access an Article?

Request it through ILLiad.

Newspapers & Twitter

For smaller companies and government organizations, a company profile report may not exist. Use news articles and trade publications to find past and current information.

Tip: Don't forget to visit your company's website and social media accounts.

Factiva
Most comprehensive source of worldwide local, regional, national, and international newspapers. In addition, you can find U.S. and international company profiles and industry reports.
Access World News Research Collection
Online access to major national and international newspapers, as well as local and regional titles. Also includes newswires, blogs, web-only content, videos, journals, magazines, transcripts and more.
Nexis Uni
Comprehensive source for local, regional and national newspapers in the United States, plus some international sources. Strong source for legal, company (including private), and country research. Access Note: Washington Post articles in Nexis Uni may be delayed. Please consider an alternative source for the most recent articles.

Twitter Advanced Search
Twitter's Advanced Search can search by word, phrase, hashtag, usernames, and location.

Related Guides

Subjects

Advertising, PR and Media Design
by Stacy Gilbert Last Updated Dec 21, 2020 15 views this year
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by Natalia Tingle Last Updated Oct 6, 2020 20 views this year

Marketing Research
by Business Librarians Last Updated Jan 6, 2021 299 views this year
Industry Research
by Business Librarians Last Updated Oct 19, 2020 50 views this year

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Off Campus Access

Good to Know

Mintel has tons of content about products and brands, but it may not the exact product your are researching. Start with Mintel or IBISWorld for the macro view, then look for trade articles or consumer survey data (Data-Planet or Simmons) for more specific data.

APRD, Media Studies & Journalism Librarian

Stacy Gilbert

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