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APRD 4403 Advertising Campaigns (Fisher): Market & Company

Industry and Market

Reports & Statistics


Also search Google and for articles



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Newspapers & Twitter

For smaller companies and government organizations, a company profile report may not exist. Use news articles and trade publications to find past and current information.

Tip: Don't forget to visit your company's website and social media accounts.

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Off Campus Access

Good to Know

Mintel has tons of content about products and brands, but it may not the exact product your are researching. Start with Mintel or IBISWorld for the macro view, then look for trade articles or consumer survey data (Data-Planet or Simmons) for more specific data. 

APRD, Media Studies & Journalism Librarian

Stacy Gilbert's picture
Stacy Gilbert
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