Research Guides: APRD 3105 Public Relations Strategy and Implementation (Willis): Recommended Resources

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Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Passport GMID
Top brands, distribution, and more data on the tea industry.
Business Source Complete (EBSCO)
News and trade articles on newer and niche product categories
IBISWorld Industry Market Research
In-depth reports on tea production and RTD mixed spirt production
Statista
Includes market share, sales, price, and more data on RTD tea and RTD alcohol.

Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.

Simmons Insights
by Business Librarians Last Updated Oct 15, 2020 239 views this year
Business Analyst Online
by Stacy Gilbert Last Updated Apr 1, 2020 150 views this year

eMarketer
Statistics and analysis on millennials and generation z's media behaviors
Statista
Data on generation z and millennial's behaviors

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