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APRD 3105 Public Relations Strategy and Implementation (Willis): Recommended Resources
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Market Research
Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Passport GMID
Top brands, distribution, and more data on the tea industry.
Business Source Complete (EBSCO)
News and trade articles on newer and niche product categories
IBISWorld Industry Market Research
In-depth reports on tea production and RTD mixed spirt production
Statista
Includes market share, sales, price, and more data on RTD tea and RTD alcohol.
Consumer Research
Mintel Academic
Market research database for information on consumer trends, demographics, and brand share.
Simmons Insights
by
Business Librarians
Last Updated Sep 8, 2020
1052 views this year
Business Analyst Online
by
Stacy Gilbert
Last Updated Apr 1, 2020
246 views this year
eMarketer
Statistics and analysis on millennials and generation z's media behaviors
Statista
Data on generation z and millennial's behaviors
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APRD 3105 Public Relations Strategy and Implementation (Willis)
Recommended Resources
