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Entrepreneurship & Small Business: Target Market

Resources for planning a business or feasibility study.

Target Market

Who are your customers?  If you customers are individual people, use market research reports to find segmentation, consumer preferences, and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers, and geographic concentration.

Market Research Reports

Market Research for Specialized Industries


Local Market Analysis

Summer 2023: Major System Updates

You'll notice some changes as we work.
  • New Library Catalog: try it out and tell us what you think
  • Prospector will be unavailable from May 19 through Spring 2024. 

Full details on our library services platform migration project & timeline.

Ask A Business Librarian

Off Campus Access

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