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Entrepreneurship & Small Business: Target Market

Resources for planning a business or feasibility study.

Target Market

Who are your customers?  If you customers are individual people, use market research reports to find segmentation, consumer preferences, and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers, and geographic concentration.

Market Research Reports

Market Research for Specialized Industries


Local Market Analysis

Fall 2021: Libraries hours, service updates

All five campus libraries are now open. Read about open hours and other important service updates.

Off Campus Access

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