Skip to main content

Using Simmons NCS to Analyze Consumer Preferences: Definitions

Common Abbreviations

Also = Also Used.  This term is related to brand use.  A group of respondents may indicate that they use Friskies cat food most often, but may also use Purina.

H.H.= Household.

M.O. = Most Often.  This term is related to brand use.  A group of respondents may indicate that they use Friskies cat food most often.  This response does not tell you if the respondents use other brands as well.