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EMEN 4825: Industry & Market

Industry Reports

Industry reports provide general information about the industry - all the companies that sell the same product or service. Reports also include largest companies, suppliers, emerging trends and regulatory changes, performance benchmarks, and key business issues.

Target Market

Who are your customers?  If you customers are individual people, use market research reports to find segmentation, consumer preferences, and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers, and geographic concentration.

Market Research Reports

Market Research for Specialized Industries

Training Tool

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