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APRD 4403: Advertising Campaigns (Fisher): Consumers

Consumers' Products and Brands Preferences

The resources below can help you research specific demographics and their brand and product preferences. 

Consumer Research & Segmentation

Research your target audience's behaviors and attitudes. Use the following resources to find national trends and data about demographic groups (MomsMillennials, Affluent Consumers). After you learn about their behaviors and attitudes, you might want to develop consumer segments--SimmonsData-Planet or SRDS have more granular data at the local level.

Segmentation

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Stacy Gilbert
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