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APRD 4403: Advertising Campaigns (Schauster): Media Strategy and Costs

Marketing, Advertisement, and PR Research

These resources can help you find information on your company and competitor's marketing efforts.

News articles and press releases

Consumers' Media Use

After you have your target audience, research they media they use and when to develop a media strategy. 

Costs by Media

The resources below break out the resources with advertising cost and media usage (audience reach) for each type of media. Finding costs and reach is difficult as some companies don't make this available to the public.

Tip: "CPM" means cost-per-thousand of people. For example, an ad with a CPM of $5.00 means for $5, it will reach 1,000 people. To reach 2,000, the ad will cost $10.
Media Kits 
Google search for the media company's "media kit" (for example: Hulu Media Kit)
Media Kits 
Google search for the media company's "media kit" (for example: ESPN Magazine Media Kit)
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Media, Communication and Information Librarian

Stacy Gilbert's picture
Stacy Gilbert
Contact:
Norlin Library
(303) 492-9395