Skip to main content

APRD 4403: Advertising Campaigns (Schauster): Consumers

Consumer Research & Segmentation

Research your target audience's behaviors and attitudes. Use the following resources to find national trends and data about demographic groups (MomsMillennials, Affluent Consumers). After you learn about their behaviors and attitudes, you might want to develop consumer segments--SimmonsData-Planet or SRDS have more granular data at the local level.

Local Consumer and Mapping

Segmentation

Related Guides

Loading ...

Off Campus Access

Media, Communication and Information Librarian

Stacy Gilbert's picture
Stacy Gilbert
Contact:
Norlin Library
(303) 492-9395