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APRD 4403: Advertising Campaigns (Kinner): Market & Company

Industry and Market

Reports & Statistics

Articles

Research other universities' NCAA reports and press releases by using Google or other search engine. Search a university name with "NCAA financial reports". Also search for universities' volleyball-related press releases to see how other universities are writing about/marketing their volleyball programs. 

News, Trade, and Scholarly Articles

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Company & Competitors

For smaller companies, a company profile report may not exist. Use news articles and trade publications to find past and current information.

Tip: Don't forget to visit your company's website and social media accounts.

Related Guides

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Off Campus Access

Good to Know

Mintel has tons of content about products and brands, but it may not the exact product your are researching. Start with Mintel or IBISWorld for the macro view, then look for trade articles or consumer survey data (Data-Planet or Simmons) for more specific data. 

Media, Communication and Information Librarian

Stacy Gilbert's picture
Stacy Gilbert
Contact:
Norlin Library
(303) 492-9395