Research Guides: APRD 3003 Strategic Communication Research Methods (Lee): Advertising Costs

Costs by Media

The resources below break out the resources with advertising cost and media usage (audience reach) for each type of media. Finding costs and reach is difficult as some companies don't make this available to the public.

Tip: "CPM" means cost-per-thousand of people. For example, an ad with a CPM of $5.00 means for $5, it will reach 1,000 people. To reach 2,000, the ad will cost $10.

eMarketer
eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.

Ad Age: What It Costs: Ad Prices From TV's Biggest Buys to the Smallest Screens (2015)
Costs for select media properties and TV shows, such as The Walking Dead, Snapchat, Hulu, NCAA basketball tournament, and The Big Bang Theory.
Access Note: You may hit a paywall. Some articles are also in Factiva and Business Source Complete, or try this link.

Ad Age TV Ad Costs 2016-2017 Season
General costs for some network TV ads in primetime.
Access Note: You may hit a paywall. Some articles are also in Factiva and Business Source Complete, or try this link.
Ad Age TV Ad Costs 2014-2015 Season
General costs for some network TV ads in primetime.
Access Note: You may hit a paywall. Some articles are also in Factiva and Business Source Complete, or try this link.
Ad Age TV Ad Costs 2008-2014
General costs for some network TV ads for the 2009-2014 seasons. Articles are under "TV".
Access Note: You may hit a paywall. Some articles are also in Factiva and Business Source Complete, or try this link.
Ad Age: What It Costs: Ad Prices From TV's Biggest Buys to the Smallest Screens (2015)
Costs for select media properties and TV shows, such as The Walking Dead, Snapchat, Hulu, NCAA basketball tournament, and The Big Bang Theory.
Access Note: You may hit a paywall. Some articles are also in Factiva and Business Source Complete, or try this link.
TV By the Numbers
Search for your show to find the latest ratings. Note: this site doesn't have ratings for all shows.

Media Kits
Google search for the media company's "media kit" (for example: ESPN Magazine Media Kit)

eMarketer
eMarketer provides market data, statistics and analysis on the Internet, e-business, online marketing, media and emerging technologies. It is useful for understanding the growth and impact of the Internet, and for keeping abreast of new trends, such as social networking and mobile marketing.

Ad Age: What It Costs: Ad Prices From TV's Biggest Buys to the Smallest Screens (2015)
Costs for select media properties and TV shows, such as The Walking Dead, Snapchat, Hulu, NCAA basketball tournament, and The Big Bang Theory.
Access Note: You may hit a paywall. Some articles are also in Factiva and Business Source Complete, or try this link.

Media Kits
Google search for the media company's "media kit" (for example: Hulu Media Kit)

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