BAO can map where people with specific characteristics (e.g. age, number of people in their household, sports they play, etc.) live. It can also map business locations. To get started:
BAO also has segmentations called Tapestry which groups people and households based on their socioeconomic and demographic composition.
You can map where certain businesses and facilities are located.
You can add multiple layers of business locations, or use the color-coded map option to layer consumers' interests with business locations.