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Business Articles, Cases & News: SWOT Analyses

SWOT Analyses

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. They are written for companies, so you will need a competitor name to find one, but they give information on both the overall industry and company.

  • Strengths and Weaknesses are internal to a company (for example: leadership, products)
  • Opportunities and Threats are external (for example: regulatory changes, intense competition)
  • Find SWOT analyses for most American companies in one of the databases below

Image of building a search for company swot analysis in Business Source Complete database. Search company name AND SWOT.