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APRD 4102: Sustainable Brand Practices: Cite

Resources and tools for Erin Schauster's APRD4102 group project.

Why Cite?

Writing a presentation or report usually requires information from many sources (for example, a company's 10-K, market research reports, newspaper articles).

To maintain your professional and academic reputation, you must cite every source. 

In the academic setting, we use formalized styles of attribution. Formatting your citations in a format like APA is just a standardized means of giving credit to the person or company who created the content you use. The content creator may be an author, blogger, photographer, or your professor, for example. Outside of academia, you'll probably cite your work in different ways. For a list of great examples, see Corey Eridon's blog post How to Cite Sources & Not Steal People's Content on the Internet.

How to Cite Mintel

Screen capture of title page of Mintel report about marketing to millennials from February 2015.

  • Bonetto, L. (2015, February). Marketing to millennials - US. Retrieved from Mintel database. 

How to Cite IBISWorld

Screencapture of IBISWorld Smartphone App Developers industry report. 

  • Kahn, S. (2015, May). Smartphone app developers in the US (IBISWorld Industry Report No. OD5817). Retrieved from IBISWorld database. 

Need More Examples?