Mintel has tons of content about product categories and brands.
Use the Category Overview menu to select a theme (for example, Leisure & Entertainment or Drinks). These options take you to different types of content about the topic, including analyst insights, infographics, and statistics. You will see a list of reports at the bottom of the page - the most recent reports are often not included here (search for one or two terms; reports will be at the top of the result list).
In the report menu, look for "Brand/Company" to learn about the competitive landscape and innovative marketing strategies.
Use these sources to identify trends, competitors, and other factors that complement what you found in IBISWorld and Mintel. Over-relying on one source (i.e., Mintel) is a risky habit when it comes to strategic business decisions. The sources below provide market and brand share data from different publications, and much more. Business Insights: Global also contains company information, articles from trade publications, and industry essays.