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APRD 4102: Sustainable Brand Practices: Consumer Research

Resources and tools for Erin Schauster's APRD4102 group project.

Market Research

Mintel provides market research reports by product category or demographic. Search for millennials or beer for the most recent reports on those topics. Be sure to look for the databook in the "Data" section.

 

Passport, a Euromonitor product, provides category and consumer market research at the international level. Use this database for information about demographics and spending in foreign markets, as well as trends in population, economic, and social factors.

Market Segmentation

Consumer Use of Products and Brands

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Simmons

Off Campus Access