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APRD 1002 Intro to Branding Strategy: Find Articles

Trade Journals

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Scholarly Journals

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Library Links in Google Scholar

When you're using Google Scholar off campus, follow the steps below to ensure links to the Libraries' full text is showing up. Don't ever pay for an article while you're a student!  Always contact a librarian first!

 

Step 1. Go to the Settings option in Google Scholar.

screenshot of settings on google scholar

Step 2. Go to Library Links and search for University of Colorado.  You want to make sure the option with Find it @ CU is selected.  The rest don't really matter.  Click Save.

screenshot of the library links page

Step 3. When you search, look for links to Find it @ CU or free PDF and HTML full text over on the side.

screenshot of search results in Google Scholar

 

Evaluating Sources

Combine Search Words

AND  link words by AND to search for all words in the same resource

OR  link words by OR to search for one word or another (instead of both/all words)

NOT  to eliminate results with a certain term

“Quotations” – add quotations to a group of two or more words to search for the exact phrase