SWOT stands for Strengths, Weaknesses, Opportunities and Threats. They are written for companies, so you will need a competitor name to find one, but they give information on both the overall industry and company.
Trade associations (also called trade groups, industry groups, business associations, etc.) are often the only place to find current statistics or trends for an industry. These associations often publish journals, newsletters, reports, etc. geared towards people in the industry and thus can be very useful for learning the vocabulary of an industry, the key players, and current issues or trends.
These databases are the best sources for trade publications: