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BUSM 4001 Professional Business Plan Development: Industry & Market

This is a guide for Professor Cynthia Banks's BUSM4001 class.

Before You Get Started

Image states market equals buyers and industry equals sellersWho are the customers? If you customers are individual people, use market research reports to find segmentation, consumer preferences, and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers, and geographic concentration.

How do companies like this work? Industry reports provide general information about the industry - all the companies that sell the same product or service. Reports also include largest companies, suppliers, emerging trends and regulatory changes, performance benchmarks, and key business issues.

 

Industry Reports

Industry reports provide general information about the industry - all the companies that sell the same product or service. Reports also include largest companies, suppliers, emerging trends and regulatory changes, performance benchmarks, and key business issues.

Target Market

Who are your customers?  If you customers are individual people, use market research reports to find segmentation, consumer preferences, and buying patterns. If your customers are businesses, use an industry report to find the size of the market, market drivers, and geographic concentration.

Market Research Reports

Market Research for Specialized Industries

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