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MKTG 3350 Marketing Research (Fernbach): Find Articles & Reports: Business

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Business Article Databases

Industry Websites

Off Campus Access

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Remember to try several different search terms. For example, if "civility initiative" isn't giving you relevant results, try "corporate culture."

Combine Search Words

AND  link words by AND to search for all words in the same resource

OR  link words by OR to search for one word or another (instead of both/all words)

NOT  to eliminate results with a certain term

“Quotations” – add quotations to a group of two or more words to search for the exact phrase