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MKTG 3350 Marketing Research (Fernbach): Home

Secondary Data

Secondary data refers to any data you use that you didn't compile for yourself. This data can be found in market research databases, government datasets or publications, scholarly articles, or a variety of other types of sources. The purpose of this guide is to provide tools for finding secondary data for your career development assignment.

Using the Library

Do I have access to articles and data off campus?

Yes! You can access nearly all of the proprietary resources online using your identikey. Just use the links from one of the library guides or the catalog and enter your identikey when prompted. The few exceptions are marked with a VPN icon (super easy download from CU OIT here).

What about copyright?

The library collections are subject to these terms of use. If you are planning to use the data solely for your own commercial interests, you should probably rethink that. Violations risk shutting down access for everyone. Ask me if you have any questions!

How do I find it all?

Guides like this one are great places to start. You can also browse though all of the subscription databases in alphabetical order, search the catalog, find research portals by subject, or talk to your librarian.

What if I can't find it online?

You have options!

  • If we don't own it but we should, email me.
  • If we only have it in print and you need a scan (benchmark ratios, for example) request it through the Illiad system.
  • If another library has it and you want to borrow their copy, request through Prospector or Interlibrary Loan (ILL).

What kind of help is available?

  • The Business Library team can help you find information and troubleshoot access problems. Try librarian roulette (a.k.a. instant message) for general questions or troubleshooting.
  • Circulation can solve problems with your library account.
  • OIT can help with laptop problems, software issues, or VPN questions.
  • The Business Writing Center is available for help with writing and presentations. Click here and scroll down for hours and information.


Natalia Tingle's picture
Natalia Tingle

Business Writing Center

Drop in hours: Wednesdays 1-5pm. 

Location: Koelbel 200C