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ESBM 3700 Entrepreneurial Environment: Getting Started

This guide will help people working on the feasability study for ESBM3700 with Professor Zickmund.

Using this Guide

This guide was created to support the creation of feasibility study reports/updates. Use the tabs across the top to access the best sources for information about your potential industry, market, and competitors.

Most of the information you find here is secondary research (aka, secondary data). The data comes from government agencies, trade associations, and market research firms. Use secondary research sources to inform your own primary research activities.

 

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